Beyond the Bell

  • The Future of Boarding School Marketing Might Already Be Sitting in Your Student Center. Are You Willing to Trust It?

    Boarding schools keep trying to answer the same question. How do we show families what life here really feels like? Most schools respond the same way. Better videos. Better photos. More polished messaging. More controlled tours. And yet families still leave campus asking the same quiet question: What is this place actually like when no…

    Andrew Waugh

  • Boarding Schools Should Borrow a Page From College Student Affairs

    In higher education, the concept of student affairs is well established. Colleges understand that the learning experience extends far beyond the classroom. Offices dedicated to student involvement, residential life, leadership development, and campus programming exist to help students build identity, community, and independence. In boarding schools, however, this model is far less developed. Many schools…

    Andrew Waugh