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Beyond the Acceptance Letter: Leveraging Digital Strategy for a Seamless Summer Admissions Experience
Inspired by a recent conversation with Clayton Johnston, whose insights continue to challenge and refine how I think about enrollment, I felt compelled to explore this topic further. For Admissions Directors, Assistant Directors, Admissions Counselors, and Marketing and Communications professionals in boarding schools, the summer months are far from a quiet period. While families may…
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Daring to Be Different in Boarding School Admissions: A Conversation with Clayton Johnston
In the world of boarding school, there are people you read about, people you listen to, and every once in a while, people you genuinely look up to. Clayton Johnston is one of those people for me. Clayton is the Director of Admissions at Brentwood College School, located on the breathtaking coastline of Vancouver Island…
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From Follows to Enrollments: Social Media That Speaks to Students
In today’s digital-first world, social media isn’t just a tool for reaching parents during the school selection process. It’s also the first point of contact for many potential students themselves. For independent boarding schools, understanding and leveraging this reality can create a powerful marketing edge. Here’s how to craft social media campaigns that resonate with…
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Beyond the Brochure: The Power of Building Community in Boarding School Marketing
When it comes to marketing a boarding school, the glossy brochure or polished website is just the beginning. To truly capture the hearts and minds of prospective families, an effective marketing strategy has to tell the school’s story through the people who live and breathe it every day: current students, parents, staff, alumni, and even…