• The Future of Boarding School Marketing Might Already Be Sitting in Your Student Center. Are You Willing to Trust It?

    Boarding schools keep trying to answer the same question. How do we show families what life here really feels like? Most schools respond the same way. Better videos. Better photos. More polished messaging. More controlled tours. And yet families still leave campus asking the same quiet question: What is this place actually like when no…


  • When “Extra Time” Becomes a Public Debate.

    Last night, Tuesday, May 19th, I found myself sitting in bed reading a Wall Street Journal article about the growing backlash surrounding SAT and ACT accommodations, particularly extra time. Almost instantly, I was transported back to my own testing experience as a student with ADHD and slow processing speed, wondering if the people around me…


  • Beyond the Bell Announces New Chapter for Andrew Waugh at Franklin Academy

    Some opportunities feel professional. Others feel personal. For Andrew Waugh, accepting the role of Admissions & Student Engagement Associate, Research Fellow at Franklin Academy feels like both. After spending the past several years working in boarding school communities across the country, Waugh will officially join Franklin Academy in August, bringing with him a background in student life,…


  • Should Boarding Schools Adopt Early Decision? A Critical Look at Canterbury’s Admissions Shift

    When Canterbury School announced its move to an Early Decision admissions model, many in the boarding school world took notice. A binding enrollment commitment has been common in college admissions for decades, but its introduction into independent secondary schools signals a noteworthy shift in how boarding schools may approach enrollment strategy and student fit in…